Imagine the mood of a mobile phone sales person on hearing
that the customer in his store wishes to open nine new phone lines for his
business. The commission alone should
ensure a Happy Christmas! However,
recently in Petersburg, US, this kind of transaction was used to mask a fraud
that has left mobile networks out of pocket by several thousand dollars.
Criminals visited two mobile stores and, falsely using the
identity of a local business, signed up for a total of 16 new phone contracts –
seven in one store and nine in the other.
The first sign of any problem came when the legitimate owner of the
business received bills for the new mobile phone lines a month later. You can
read the full story on the NBC 12 website.
This story highlights one of the most challenging issues for
mobile operators – that of the handset subsidy applied to contract
customers. A glance at almost any mobile
operator’s retail site (for example Vodafone UK’s here)
shows a huge number of handsets available for free with a contract. Obviously if the consumer thinks carefully
about this, they realise that the cost of the handset is being paid for over
the period of the contract – because if people had to pay the full cost of a
mobile phone upfront they would change their phone less often.
What most people do not realise is the extent of the subsidy
that the mobile networks provide to contact customers. At the date of this article an iPhone 5 SIM
free on a typical website was retailing for £724.99, and whilst the networks
will not be paying that much for each handset, it is still a considerable
subsidy.
In the Petersburg, US, example, fraudsters would have left
two retail stores with handsets worth around $8000. These can then be unlocked and sold on the
open market, leaving the network to pick up the cost of the fraud.
This kind of fraud demonstrates once again the importance of
vigilance by retail staff in setting up contract customers, particularly
business customers. So much information
is publically available now that fraudsters can find company information,
addresses, phone numbers, registration numbers and Director’s names through a
simple internet search. It also begs the
question, “why do the retailers let customers walk out of the door with
products worth a small fortune rather than mailing them to the registered
company address?” A simple solution that
would reduce this kind of fraud in a moment.